CITYROCKZ

Tata Teleservices Leads in New Subscriber Additions in December

• With 3.3 million new subscribers added in December, TTSL is ahead of nearest competitor by nearly half a million subscribers
• Achieves first position for fifth consecutive month

New Delhi, January 21, 2010: Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, emerged as the Number One telecom operator in the country for the fifth consecutive month in December, in terms of new subscriber additions, adding more than 3.3 million subscribers in the month. The achievement is all the more noteworthy as the nearest competitor managed to add just over 2.8 million subscribers in the same period, a gap of nearly half a million subscribers.

Tata Teleservices Limited has added 3,336,476 new subscribers in December 2009 from its CDMA and GSM operations put together. In November 2009 too, TTSL had showed a healthy growth in new additions, with 3,329,215 new subscribers being added.

Expressing his delight over the achievement, Mr. Anil Sardana, Managing Director of Tata Teleservices Limited, said: “It is extremely gratifying to emerge as the top grosser in the industry in terms of new subscriber additions, for the fifth consecutive month. We thank and appreciate every subscriber’s faith on us as an efficient service provider—this achievement further affirms our goal to constantly improve and provide world-class products and offering to our subscribers. Infact with a consecutive lead for the fifth month, we have moved a position ahead, now being the fifth largest telecom operator in the industry with over 57 million subscriber base at the end of December ‘09— this achievement itself is a testimony to the efforts that have been put into making our network and services the best in the industry.”

“In the recent past, we have announced some fantastic products and offers—such as ‘Buddy Net’ which allows Tata DOCOMO prepaid subscribers to create and keep in touch within their community at unbeatable tariffs. “Postpay @ your doorstep”, where in a customer can readily get access to a postpay connection, at his doorstep with expert guidance from Tata DOCOMO. From the Tata Indicom stable, customers have the innovative ‘Pay Per Call Flexi Plan’, an offer that takes the revolutionary ‘Pay Per Call’ concept to a whole new level. The ‘Pay Per Call Flexi Plan’ provides the customer the power of flexible billing, optimizing customer spends for both short- and long-duration calls. Clearly, these are times for extreme innovation and we are glad that our offerings are being adopted by subscribers in a big way,” Mr. Sardana added.

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands – Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving nearly 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary—Wireless TT Info-Services Limited—and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services. For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com